List of the 100 most visited websites in the world during the month of February 2024 according to the lOOkkle Web Traffic Analysis Tool. The list shows the amount of web traffic received by each site, the bounce rate, the pages per visit, the time on the site, organic traffic and the origin.
This table is ordered from 1 to 100, where the number 1 indicates the website with the highest traffic during the month of February, and 100 indicates the site with the least traffic within the list of the table.
Traffic refers to the total number of visitors during the month of February 2024, regardless of their origin.
In addition to traffic, the table also shows other important data, such as the bounce rate of each site, the number of pages per user visit, the user's average time per visit, and the origin of that traffic.
| Pos. | URL | TRAFFIC | BOUNCE RATE | PAGE PER VISIT | TIME ON SITE | TRAFFIC FROM SEARCH | DIRECT TRAFFIC | TRAFFIC FROM SOCIAL |
|---|---|---|---|---|---|---|---|---|
| 1 | google.com | 43,287,132,586 | 43.11% | 9 | 00:10:43 | 209,533,673 | 41,249,948,347 | 885,218,983 |
| 2 | youtube.com | 16,565,350,239 | 37.05% | 11 | 00:20:10 | 2,035,128,837 | 14,002,697,511 | 262,981,798 |
| 3 | facebook.com | 7,630,792,357 | 46.24% | 9 | 00:10:36 | 937,768,735 | 6,303,605,561 | 158,365,389 |
| 4 | instagram.com | 3,279,554,292 | 50.88% | 11 | 00:08:20 | 564,089,695 | 2,369,713,604 | 210,541,352 |
| 5 | twitter.com | 2,880,802,770 | 46.97% | 11 | 00:11:01 | 324,399,629 | 2,313,149,281 | 103,581,589 |
| 6 | baidu.com | 2,132,350,113 | 40.23% | 8 | 00:04:30 | 340,829,246 | 1,708,345,009 | 3,357,308 |
| 7 | wikipedia.org | 2,092,878,051 | 74.29% | 3 | 00:03:54 | 1,756,345,870 | 282,979,633 | 25,685,330 |
| 8 | yahoo.com | 1,637,330,355 | 48.7% | 5 | 00:08:47 | 162,448,484 | 1,412,091,526 | 19,638,188 |
| 9 | yandex.ru | 1,552,528,732 | 40.33% | 9 | 00:09:07 | 93,609,093 | 1,123,332,853 | 63,084,473 |
| 10 | whatsapp.com | 1,445,346,025 | 56.54% | 2 | 00:20:05 | 162,787,791 | 1,169,922,297 | 41,081,402 |
| 11 | amazon.com | 1,231,452,758 | 49.8% | 9 | 00:06:53 | 311,515,940 | 790,700,807 | 44,956,471 |
| 12 | tiktok.com | 1,146,708,829 | 51.15% | 7 | 00:03:26 | 322,830,291 | 708,638,081 | 80,687,012 |
| 13 | reddit.com | 985,846,393 | 57.42% | 6 | 00:07:44 | 583,464,132 | 386,224,687 | 7,492,746 |
| 14 | linkedin.com | 953,406,028 | 40.17% | 8 | 00:07:42 | 218,147,196 | 685,580,560 | 7,491,184 |
| 15 | yahoo.co.jp | 926,689,750 | 46.15% | 6 | 00:09:04 | 128,399,238 | 758,169,029 | 12,053,055 |
| 16 | live.com | 920,703,233 | 36.91% | 8 | 00:08:06 | 35,815,146 | 692,138,982 | 17,209,050 |
| 17 | netflix.com | 779,391,552 | 54.8% | 4 | 00:07:16 | 53,848,972 | 712,322,070 | 8,169,405 |
| 18 | bing.com | 679,775,560 | 46.64% | 6 | 00:06:58 | 21,537,073 | 595,010,340 | 11,364,524 |
| 19 | pinterest.com | 579,916,396 | 56.7% | 6 | 00:05:45 | 179,241,548 | 372,922,781 | 13,347,942 |
| 20 | samsung.com | 550,641,145 | 68.58% | 2 | 00:02:30 | 335,892,040 | 148,658,250 | 11,577,002 |
| 21 | microsoft.com | 522,682,957 | 65.27% | 3 | 00:03:53 | 174,986,700 | 259,335,121 | 7,195,057 |
| 22 | twitch.tv | 492,297,596 | 43.96% | 4 | 00:09:32 | 19,328,065 | 440,814,199 | 24,673,160 |
| 23 | quora.com | 387,606,222 | 77.79% | 2 | 00:02:33 | 296,106,296 | 85,812,228 | 846,110 |
| 24 | ebay.com | 368,731,712 | 52.81% | 7 | 00:06:52 | 118,232,518 | 216,032,854 | 10,805,902 |
| 25 | sharepoint.com | 367,864,911 | 44.36% | 6 | 00:07:50 | 5,367,223 | 298,851,552 | 5,337,537 |
| 26 | qq.com | 344,883,100 | 64.03% | 3 | 00:03:24 | 76,035,583 | 235,104,170 | 1,934,788 |
| 27 | globo.com | 343,418,820 | 61.96% | 2 | 00:04:08 | 81,453,751 | 251,473,430 | 6,730,780 |
| 28 | fandom.com | 328,461,050 | 64.07% | 4 | 00:05:01 | 244,095,020 | 71,945,938 | 9,138,951 |
| 29 | msn.com | 321,114,133 | 59.76% | 5 | 00:05:17 | 34,167,730 | 176,189,812 | 7,923,779 |
| 30 | nytimes.com | 318,174,644 | 72.39% | 3 | 00:03:40 | 104,397,575 | 189,081,291 | 8,406,100 |
| 31 | roblox.com | 302,320,965 | 35.89% | 8 | 00:12:37 | 31,703,436 | 247,137,784 | 21,163,644 |
| 32 | indeed.com | 294,000,941 | 49.87% | 9 | 00:06:20 | 126,181,512 | 133,968,228 | 7,320,087 |
| 33 | doubleclick.net | 288,858,444 | 42.99% | 2 | 00:00:15 | 147,134,093 | 63,747,484 | 3,602,920 |
| 34 | amazon.co.jp | 281,585,317 | 51.97% | 7 | 00:06:43 | 90,926,260 | 154,345,472 | 10,134,723 |
| 35 | taboola.com | 279,407,622 | 62.66% | 1 | 00:00:33 | 6,801,249 | 119,644,524 | 1,337,469 |
| 36 | bbc.co.uk | 263,993,905 | 58.87% | 3 | 00:05:07 | 52,154,477 | 187,695,095 | 7,256,807 |
| 37 | canva.com | 263,405,846 | 41.86% | 5 | 00:10:14 | 48,451,984 | 199,496,442 | 8,515,332 |
| 38 | booking.com | 257,472,479 | 50.29% | 8 | 00:08:31 | 84,792,431 | 134,084,740 | 4,150,257 |
| 39 | cnn.com | 248,834,873 | 71.11% | 2 | 00:03:25 | 68,896,576 | 165,429,589 | 5,916,411 |
| 40 | rakuten.co.jp | 242,255,118 | 52.06% | 7 | 00:06:04 | 80,643,692 | 106,396,199 | 3,511,378 |
| 41 | bbc.com | 240,614,207 | 73.18% | 2 | 00:03:02 | 75,100,698 | 115,594,334 | 9,336,797 |
| 42 | imdb.com | 238,846,629 | 60.25% | 5 | 00:03:16 | 151,002,455 | 70,249,980 | 4,032,934 |
| 43 | accuweather.com | 235,061,642 | 55.74% | 2 | 00:00:59 | 85,328,913 | 139,976,662 | 3,476,494 |
| 44 | spotify.com | 233,865,112 | 53.45% | 6 | 00:08:34 | 31,967,203 | 183,727,792 | 10,904,246 |
| 45 | tsyndicate.com | 224,606,900 | 29.2% | 2 | 00:00:21 | 3,538,161 | 51,411,877 | 701,506 |
| 46 | apple.com | 222,851,199 | 69.81% | 3 | 00:02:39 | 116,619,935 | 73,983,965 | 6,994,208 |
| 47 | github.com | 216,779,673 | 53.15% | 6 | 00:07:29 | 62,755,758 | 112,411,693 | 14,069,763 |
| 48 | etsy.com | 214,919,486 | 60.91% | 6 | 00:05:42 | 85,087,206 | 103,210,659 | 14,784,778 |
| 49 | uol.com.br | 213,384,812 | 62.94% | 4 | 00:05:18 | 86,320,518 | 115,831,375 | 6,591,838 |
| 50 | Aliexpress.com | 212,020,967 | 53.27% | 6 | 00:06:15 | 44,339,433 | 142,599,383 | 9,055,904 |
| 51 | paypal.com | 202,698,625 | 38.6% | 5 | 00:03:33 | 21,680,568 | 94,455,047 | 4,742,152 |
| 52 | espn.com | 199,804,941 | 58.29% | 3 | 00:09:04 | 38,215,214 | 150,108,852 | 4,818,501 |
| 53 | amazon.de | 196,260,121 | 46.75% | 9 | 00:06:58 | 45,301,424 | 126,699,968 | 6,419,044 |
| 54 | walmart.com | 175,234,768 | 67.45% | 5 | 00:04:41 | 75,794,269 | 87,614,234 | 3,170,774 |
| 55 | cricbuzz.com | 164,707,865 | 52.93% | 4 | 00:08:05 | 33,707,871 | 126,427,891 | 3,280,660 |
| 56 | amazon.co.uk | 159,391,069 | 50.41% | 8 | 00:06:11 | 46,985,643 | 95,303,613 | 5,326,375 |
| 57 | marca.com | 152,157,261 | 63.47% | 3 | 00:05:35 | 34,233,650 | 113,149,262 | 2,224,416 |
| 58 | adobe.com | 141,854,408 | 62.8% | 4 | 00:03:45 | 48,922,693 | 78,667,967 | 2,098,466 |
| 59 | amazon.in | 135,653,332 | 61.58% | 7 | 00:05:20 | 48,271,584 | 74,390,589 | 5,570,417 |
| 60 | foxnews.com | 131,444,940 | 59.64% | 4 | 00:06:02 | 29,649,408 | 93,163,549 | 2,493,912 |
| 61 | disneyplus.com | 127,430,891 | 48.71% | 5 | 00:07:59 | 13,052,213 | 108,372,127 | 3,404,060 |
| 62 | nih.gov | 127,292,950 | 76.62% | 3 | 00:04:31 | 86,010,732 | 35,561,718 | 1,563,035 |
| 63 | deepl.com | 122,444,749 | 41.66% | 11 | 00:08:57 | 13,900,362 | 105,970,399 | 766,674 |
| 64 | mercadolivre.com.br | 119,263,818 | 55.71% | 7 | 00:07:22 | 48,478,875 | 59,478,035 | 5,852,352 |
| 65 | indiatimes.com | 117,270,000 | 75.15% | 2 | 00:02:44 | 75,488,191 | 35,937,209 | 2,475,579 |
| 66 | espncricinfo.com | 102,542,763 | 52.45% | 3 | 00:08:37 | 19,390,151 | 82,116,558 | 627,555 |
| 67 | allegro.pl | 98,528,540 | 43.25% | 10 | 00:10:00 | 33,371,379 | 53,408,111 | 3,114,143 |
| 68 | ikea.com | 94,778,282 | 54% | 7 | 00:05:41 | 48,216,511 | 39,020,596 | 2,819,140 |
| 69 | kompas.com | 93,711,676 | 71.75% | 2 | 00:03:39 | 59,853,592 | 29,354,964 | 3,176,006 |
| 70 | stackoverflow.com | 92,744,669 | 73.37% | 2 | 00:05:56 | 79,971,099 | 11,899,305 | 253,126 |
| 71 | tumblr.com | 89,551,374 | 56.39% | 6 | 00:08:38 | 15,563,527 | 64,340,226 | 6,574,160 |
| 72 | medium.com | 86,633,647 | 87.51% | 2 | 00:02:01 | 54,988,536 | 23,347,333 | 3,222,490 |
| 73 | as.com | 85,037,976 | 64.03% | 3 | 00:05:19 | 25,833,289 | 56,968,935 | 1,241,769 |
| 74 | healthline.com | 84,622,010 | 61.14% | 4 | 00:02:30 | 72,005,015 | 11,250,782 | 365,117 |
| 75 | trendyol.com | 83,544,642 | 49.04% | 7 | 00:08:57 | 31,191,891 | 46,133,227 | 1,731,829 |
| 76 | xoso.com.vn | 82,955,984 | 22.37% | 2 | 00:00:21 | 46,845,660 | 35,991,618 | 107,554 |
| 77 | tripadvisor.com | 80,748,924 | 74.18% | 4 | 00:02:51 | 64,164,789 | 14,160,054 | 413,057 |
| 78 | detik.com | 78,455,865 | 65.05% | 3 | 00:04:05 | 38,529,198 | 36,761,860 | 2,323,339 |
| 79 | homedepot.com | 78,169,245 | 58.12% | 5 | 00:04:47 | 40,704,215 | 29,202,940 | 1,764,754 |
| 80 | ilovepdf.com | 76,762,707 | 34.66% | 4 | 00:06:36 | 49,439,009 | 24,387,579 | 1,104,490 |
| 81 | yandex.com | 75,637,309 | 50.28% | 9 | 00:06:20 | 11,516,411 | 58,014,627 | 1,607,964 |
| 82 | flipkart.com | 74,070,425 | 64.89% | 6 | 00:05:34 | 31,215,153 | 39,899,996 | 1,255,109 |
| 83 | investing.com | 73,284,291 | 67.94% | 3 | 00:05:52 | 17,684,390 | 47,665,701 | 2,629,702 |
| 84 | byjus.com | 67,999,993 | 80.01% | 2 | 00:03:17 | 56,474,516 | 10,778,612 | 314,520 |
| 85 | yelp.com | 67,957,575 | 65.91% | 5 | 00:02:42 | 51,444,553 | 14,400,772 | 470,267 |
| 86 | mayoclinic.org | 66,232,462 | 94.73% | 1 | 00:01:12 | 56,617,031 | 8,111,496 | 265,252 |
| 87 | target.com | 65,687,534 | 60.9% | 5 | 00:03:40 | 27,580,983 | 33,489,147 | 1,195,259 |
| 88 | xosodaiphat.com | 64,275,670 | 22.14% | 2 | 00:00:14 | 47,204,916 | 16,925,027 | 41,160 |
| 89 | nike.com | 62,060,975 | 62.02% | 5 | 00:03:36 | 23,933,953 | 27,177,370 | 1,815,466 |
| 90 | x.com | 52,024,673 | 79.74% | 1 | 00:00:23 | 27,871,632 | 18,148,226 | 3,899,572 |
| 91 | hurriyet.com.tr | 51,494,302 | 68.15% | 4 | 00:03:35 | 27,096,837 | 21,283,367 | 1,315,397 |
| 92 | tokopedia.com | 50,182,836 | 53.06% | 6 | 00:07:28 | 10,374,476 | 36,514,111 | 2,752,265 |
| 93 | speedtest.net | 47,075,368 | 61.28% | 2 | 00:03:01 | 18,405,390 | 27,798,159 | 405,811 |
| 94 | airbnb.com | 46,899,231 | 48.28% | 19 | 00:08:00 | 11,121,904 | 33,799,875 | 811,640 |
| 95 | sarkariresult.com | 46,251,320 | 48.99% | 3 | 00:05:19 | 15,004,417 | 30,307,619 | 696,670 |
| 96 | webmd.com | 44,645,209 | 88.59% | 2 | 00:01:29 | 35,969,162 | 7,929,488 | 284,983 |
| 97 | rottentomatoes.com | 36,335,682 | 73.54% | 2 | 00:02:04 | 24,787,850 | 10,536,205 | 338,685 |
| 98 | manganato.com | 35,120,483 | 50.69% | 4 | 00:06:29 | 1,391,087 | 22,408,656 | 1,843,853 |
| 99 | playstation.com | 25,950,983 | 65.46% | 4 | 00:03:00 | 12,838,854 | 10,435,447 | 1,128,279 |
| 100 | nintendo.com | 18,771,400 | 51.87% | 5 | 00:04:00 | 7,678,281 | 7,943,317 | 944,809 |
Table Summary
Google.com continues to be the most visited website by a wide margin. This may be due to its efficiency as a search engine, making it the favorite of billions of users, in addition to the free and high-quality extra services it offers, such as Gmail or Google Maps.
YouTube is next on the list, positioning itself as the second-most-viewed website in the world. This is due to the massive use of videos of any type, such as tutorials, music, vlogs and more.
Facebook is the third-most-viewed website. It is not surprising since it can be considered the reference social network for connecting friends, family and acquaintances from all over the world, in addition to its enormous and pioneering functions such as News Feed, Messenger and Groups.
Instagram is the fourth most visited. Being a social network focused on visual content through photographs and short videos, its content is considered of enormous interest among users.
Twitter/X is fifth on the list. Its enormous success is due to the fact that it provides instant news, trends and debates in real time. In addition, celebrities, politicians and companies are also actively involved in attracting users looking for news and information. It can be considered the fastest information medium in the world, sometimes having important information from the main medium.
Baidu is sixth on the list. This is the Chinese search giant. It offers search services, maps and other online applications tailored to Chinese users.
Language barrier: Baidu is primarily focused on the Chinese language, which limits its global reach.
Wikipedia is the seventh-most-viewed site. Its success lies in the fact that it simulates a free virtual encyclopedia through the collaboration of volunteer users. It is considered a reliable source, offering a large amount of content and reporting, with enormous precision, practically anything.
Definition of Concepts
Bounce Rate
The bounce rate represents the percentage of visitors who come to a web page and then leave it without taking any action during the last month, such as clicking on a link, completing a form or making a purchase.
- A high bounce rate indicates missed conversion opportunities. Reducing it can improve a website's revenue or profits.
- The bounce rate can influence Google ranking, a low bounce rate can influence better rankings within the search engine, so it is important to review the traffic of a website regularly to try to improve the content of a site and reduce this rate.
- A high bounce rate indicates problems with the content, such as user experience, page design or writing, so it is important to first solve these problems and check if this percentage is reduced.
- Different traffic sources can affect bounce rates. For example, email and referral traffic, such as traffic from other websites, tend to have lower bounce rates, while display ads and social media traffic often have lower bounce rates higher.
Pages per view (PPV)
Represents the average number of pages a visitor views during a visit to a website over the course of a month.
A higher PPV indicates an exploration of a site's content, which indicates high user interest. This can also positively affect higher rankings within the major search engines.
Time on site
Time on site measures the average time a visitor spends on your website during a session.
Greater time on site suggests greater interest in your content, which can influence an increase in PPV or a decrease in bounce rate.
Search traffic
Search traffic indicates the number of visitors in a month who come to a website through search engines, such as Google or Bing.
Direct traffic
Direct traffic represents the number of visitors in a month who directly type the URL of your website into their browsers or use bookmarks, that is, visitors who directly access a site.
High direct traffic indicates strong brand recognition of the site.
Social media traffic
Social media traffic measures the number of visitors during a month who arrive through social media platforms such as YouTube, Facebook, Twitter, Instagram,...
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