100 Most Visited Website in the World in January 2024


Published on 05 February 2024


100 Most Visited Website in the World in January 2024

Do you want to know which websites get the most traffic worldwide?

In this post you will learn:

  • Which websites are the most popular in the world (and why)
  • What are the common characteristics of these sites (and what can you learn from them)?
  • How to apply these insights to your own website (and increase your traffic).

The 100 most visited websites in the world according to Lookkle Web Traffic Analysis Tool

Here is the list of the 100 most visited websites in the world as of January 2024 according to Lookkle Web Traffic Analysis Tool:

Pos. Domain Traffic
1 google.com 41,945,121,825
2 youtube.com 15,697,079,462
3 facebook.com 8,303,716,455
4 instagram.com 3,398,462,721
5 twitter.com 3,118,905,249
6 whatsapp.com 2,942,377,778
7 baidu.com 2,381,432,595
8 tiktok.com 2,309,722,385
9 wikipedia.org 2,171,022,374
10 reddit.com 2,086,709,160
11 yahoo.co.jp 1,985,618,415
12 live.com 1,891,719,675
13 yahoo.com 1,740,972,332
14 linkedin.com 1,589,415,809
15 support.google.com 1,495,047,310
16 mail.yahoo.com 1,385,905,505
17 pinterest.com 1,162,828,187
18 amazon.com 1,145,996,482
19 samsung.com 1,143,456,016
20 play.google.com 1,098,727,127
21 microsoft.com 999,457,337
22 netflix.com 851,413,286
23 quora.com 780,184,237
24 roblox.com 771,947,732
25 ebay.com 739,153,656
26 fandom.com 727,882,619
27 translate.google.com 673,692,315
28 globo.com 669,940,589
29 bing.com 654,128,050
30 amazon.co.jp 614,166,281
31 nytimes.com 612,267,847
32 espn.com 581,455,798
33 bbc.co.uk 578,349,340
34 twitch.tv 551,845,471
35 etsy.com 536,175,456
36 rakuten.co.jp 532,154,247
37 imdb.com 531,774,152
38 Spotify.com 522,641,483
39 spotify.com 522,641,483
40 indeed.com 503,205,720
41 cnn.com 500,947,054
42 walmart.com 496,528,843
43 canva.com 490,428,526
44 booking.com 486,017,585
45 amazon.de 482,829,785
46 paypal.com 476,462,126
47 apple.com 474,884,050
48 Aliexpress.com 467,937,155
49 bbc.com 462,670,597
50 uol.com.br 430,104,331
51 amazon.co.uk 416,203,142
52 marca.com 310,627,785
53 amazon.in 302,976,554
54 cricbuzz.com 277,865,637
55 adobe.com 265,961,177
56 mercadolivre.com.br 260,080,807
57 target.com 234,329,653
58 allegro.pl 229,391,021
59 nih.gov 228,779,005
60 indiatimes.com 212,447,363
61 ikea.com 196,843,715
62 espncricinfo.com 182,973,349
63 homedepot.com 179,534,267
64 flipkart.com 171,188,704
65 trendyol.com 170,945,799
66 as.com 170,144,681
67 yandex.com 167,572,456
68 healthline.com 166,866,876
69 kompas.com 161,266,018
70 xosodaiphat.com 154,225,103
71 investing.com 152,646,235
72 nike.com 152,603,213
73 tripadvisor.com 149,141,866
74 detik.com 145,954,131
75 ilovepdf.com 144,499,874
76 xoso.com.vn 140,098,519
77 yelp.com 134,809,200
78 ru.wikipedia.org 130,584,362
79 mayoclinic.org 129,081,122
80 es.wikipedia.org 122,033,839
81 ja.wikipedia.org 121,739,158
82 byjus.com 119,643,876
83 hurriyet.com.tr 112,491,403
84 tokopedia.com 101,061,074
85 speedtest.net 99,118,957
86 de.wikipedia.org 97,418,815
87 webmd.com 93,479,466
88 fr.wikipedia.org 89,291,562
89 airbnb.com 83,459,408
90 sarkariresult.com 81,495,270
91 medicalnewstoday.com 78,686,845
92 cambridge.org 75,394,137
93 sofascore.com 75,134,092
94 clevelandclinic.org 70,826,820
95 merriam-webster.com 70,256,355
96 zh.wikipedia.org 68,416,837
97 britannica.com 65,726,114
98 wiktionary.org 62,034,822
99 it.wikipedia.org 58,420,341
100 snaptik.app 50,458,354

As you can see Google is the undisputed king of the web.

YouTube Facebook and Instagram are also in the top 4.

Twitter, WhatsApp and Baidu are the next three.

The remaining top 10 are TikTok, Wikipedia and Reddit.

But what makes these websites so popular?

And what can you learn from them?

The common characteristics of the top 100 websites

When analyzing the top 100 websites in the world I noticed some common characteristics.

Here are the most important ones:

You solve a problem or fulfill a need

The first and most obvious characteristic of the top 100 websites is that they solve a problem or fulfill a need for their users.

  • Why do you use Google?
    Because you need to find information.
  • Why do you use YouTube?
    Because you want to watch videos.
  • Why do you use Facebook?
    Because you want to connect with your friends and family.
  • Why do you use Amazon?
    Because you want to buy things.

The top 100 websites are not just random pages on the Internet.

They are solutions to problems or needs that millions or billions of people have.

And that's why they get so much traffic.

So what can you learn from this?

If you want to create a successful website you need to solve a problem or fulfill a need of your target audience.

Don't just create a website to create a website.

Create a website that helps your users achieve their goals whether it's searching for information entertainment education inspiration or something else.

This is how you attract and retain visitors.

They offer value and quality

The second characteristic of the top 100 websites is that they provide value and quality to their users.

It is not enough to solve a problem or fulfill a need.

You also have to do it well.

You need to provide your users with the best possible solution or experience.

  • Why do you use Google instead of Bing?
    Because Google gives you better and more relevant results.
  • Why do you use YouTube instead of Vimeo?
    Because YouTube has more and better videos.
  • Why do you use Facebook instead of MySpace?
    Because Facebook has more and better features.

The top 100 websites are not just solutions to problems or needs.

They are the best solutions to problems or needs.

And that's why they get so much traffic.

So what can you learn from this?

If you want to create a successful website you need to provide value and quality to your audience.

Don’t just create a website that solves a problem or fills a need.

Create a website that solves a problem or meets a need better than any other.

This is how you stand out and build trust.

They have a clear and unique value proposition

The third characteristic of the top 100 websites is that they offer a clear and unique value proposition to their users.

A value proposition is a statement that summarizes why someone should use your website.

It answers the question: What makes your website different and better than the alternatives?

  • What is Google's value proposition?
    The best way to find anything on the internet.
  • What is YouTube's value proposition?
    The best place to watch and share videos.
  • What is Facebook's value proposition?
    The best way to connect with your friends and family.

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