Best Competitor Website Analysis Tools Free

Free Competitor Analysis Tools are online tools designed to help website owners collect and analyze data on their top competitors' websites completely free of charge.

These tools offer important information on marketing, SEO, web traffic, social media, and more, providing valuable insights to optimize performance and stay competitive in the market. Therefore, it's important to know the main tools that perform a comprehensive analysis of competitors' websites and the main properties they analyze, as each tool will be geared toward a specific type of analysis based on its main specialty.

Below is a list of 20 top free competitor analysis tools, and we'll discuss some of them in more detail.

​​1. Lookkle Competitor Analysis Tool

• Free version: Yes, completely free.
• Price: Starting at $9.95/month for the full version.
• Analysis methods: Web traffic, bounce rate, visitor source, returning users, comparison of up to 20 competitor sites.
  • Analyze web traffic metrics such as visitor source, new and returning users, direct and social traffic.
  • Examine interaction rates: bounce rate, time on site, and page views per session.
  • Provides data on traffic source countries and page creation dates.
  • Allows you to compare up to 20 competitor websites and track progress over time.

2. Semrush

• Free version: Free account with limited features.
• Price: Starting at $129.95/month for the full version.
• Analysis methods: SEO, PPC, organic traffic, backlinks, competitive analysis.
  • Provides data on organic keywords, backlinks, and traffic.
  • Identifies SEO and PPC gaps among competitors.

3. SimilarWeb

• Free version: Yes, with limited features.
• Price: Starting at $199/month for full access.
• Analysis methods: Web traffic, traffic sources, demographic metrics.
  • Provides data on web traffic, sources (organic, social, direct), and demographic metrics.
  • Identifies the top pages and keywords generating traffic.

4. Moz

• Free version: Free basic tools (like Link Explorer).
• Price: Starting at $99/month for full access.
• Analysis methods: Backlinks, domain authority, keywords.
  • Examines backlinks, domain authority, and keywords.
  • Tracks comparative SEO rankings.

5. SpyFu

• Free version: Yes, with limited features.
• Price: From $39/month for full access.
• Analysis methods: SEO and PPC keywords, advertising strategy history.
  • Tracks keywords used in SEO and PPC campaigns.
  • Examines historical changes in advertising strategies.

6. Ubersuggest

• Free version: Yes, with limited features.
• Price: Starting at $29/month for full access.
• Analysis methods: Keywords, backlinks, organic traffic.
  • Evaluates keywords, backlinks, and organic traffic.
  • Provides suggestions for improving SEO.

7. BuzzSumo

• Free version: Yes, with limited features.
• Price: Starting at $99/month for full access.
• Analysis methods: Social media content performance.
  • Analyzes content performance on social media.
  • Identify topics most shared by competitors.

8. Social Mention

• Free version: Completely free.
• Price: Free (no paid version).
• Analysis methods: Mentions on social media and blogs.
  • Monitors mentions on social media and blogs.
  • Evaluates sentiment, reach, and influence.

9. Owler

• Free version: Yes, with free basic features.
• Price: From $99/month for full access.
• Analysis methods: Business data such as revenue and updates.
  • Provides revenue data, news, and business updates.
  • Allows you to directly compare competing companies.

10. Vaizle

• Free version: Free trial available.
• Price: Starting at $19/month for full access.
• Analysis methods: Social metrics such as engagement and popular posts.
  • Tracks social metrics such as engagement and popular posts.
  • Offers comparative reports between brands.

11. Crayon

• Free version: No free version; demo only.
• Price: Customized to business needs.
• Analysis methods: Changes on competitor websites.
  • Tracks changes on competitor websites.
  • Analyzes visual strategies and content.

12. SocialInsider

• Free version: Free trial available.
• Price: Starting at $83/month for full access.
• Analysis methods: Social media performance.
  • Measures social media performance (engagement, followers).
  • Compare social campaigns across brands.

13. FastCompete

• Free version: Limited to basic free features.
• Pricing: Customized to business needs.
• Analysis methods: Web traffic and emerging trends.
  • Evaluates web traffic and relevant keywords.
  • Identifies emerging market trends.

14. Exolyt

• Free version: Free trial available.
• Price: From $49/month for full access.
• Analysis methods: TikTok performance (hashtags and viral content).
  • Specialized in TikTok; analyzes performance, hashtags, and viral content.
  • Compare strategies across creators or brands.

15. Metricool

• Free version: Yes, with limited free features.
• Price: From $10/month for full access.
• Analysis methods: Social media and advertising campaigns.
  • Measures performance across social media, blogs, and advertising campaigns.
  • Offers detailed engagement and ROI reporting.

16. Alexa

• Free version: Yes, but limited to basic features.
• Price: From $149/month for full access (until its closure in 2022).
• Analysis methods: Global web traffic metrics.
  • Analyzes global web traffic metrics.
  • Provides data on keywords and referring sites.

17. Visualping

• Free version: Yes, with limited free features.
• Price: From $13/month for full access.
• Analysis methods: Monitors changes on competitor websites.
  • Monitors changes on competitor websites (content, design).
  • Sends automatic alerts for relevant updates.

18. AppFollow

• Free version: Free trial available.
• Price: From $29/month for full access.
• Analysis methods: Reviews and rankings in mobile app stores.
  • Analyzes reviews and rankings in mobile app stores.
  • Direct comparison with competing apps.

19. Backlink Checker by Ahrefs

• Free version: Basic tool available at no cost.
• Price: Starting at $99/month for full access.
• Analysis methods: Competitor backlinks.
  • Examine competitor backlink profiles.
  • Identify opportunities to improve SEO strategies.

20. Google Trends

• Free version: Completely free.
• Price: Free (no paid version).
• Analysis methods: Keyword search trends.
  • Tracks keyword search trends.
  • Compares the popularity of terms among competitors in different regions and time periods.