Keyword research, Work methodology, Free tools to do keyword research

To understand what keyword research is, we must use tools designed to search for keywords. The objective will be to find and write all the possible keywords that users search for in google and that are related to our site, and then detect those words relevant to my business, and group them by intention. I enter these keywords in an Excel file without filtering and categorize them.
First of all, you have to rule out customers who are not potential. To do this, you have to know how users are looking for the product or service that I offer, and be able to rule out those clients are not potential of mine.

Example: 
If we have a mattress store and the cheapest price of the mattress I sell is €1,000, then I will not be able to position myself with the search intent for cheap mattresses or with the keywords for cheap mattresses, because when someone enters my page and this client sees that the cheapest mattress is worth €1000, he is not going to buy the mattress from me since it has a very high price.

Before doing a full keyword search, we look at the following:

• Attract only really potential customers.
• Adapt to how users are searching.
• Discovering different ways that users have to search for our product or service will allow us to improve our content so that it meets the need of that user. We will be able to create efficient content for both users and Google.

Let's start with the free tools to do a keyword study:

• Google, through its search box, allows us to enter a word related to the content of our website and see the suggestions of the most searched terms from the consultation of that keyword, so that, from here, we have a idea of ​​the categories that we can include within our website.
  For example, if we enter the word buy in the Google search box, we obtain in the Google search history a list of phrases or suggestions such as, ... buy gray paint, buy ps5, buy a second-hand car, buy second hand car in london
  If we have an online computer store and I write in the google search box "buy computer" we get suggestions of the type: buy desktop computer, buy gaming computer, buy cheap computer.
  This tool is very powerful, it shows how users search on Google when they have the need to cover a need.
  For example, my need may be to buy a computer and Google does not offer more options such as buying a laptop, buying a desktop computer, it would allow us to add more categories to my website for the types of computers.
• Ubersuggest. In this tool we introduce the keyword that we want and we obtain a result that indicates, in its upper part, a graph from left to right of the average volume of searches per month, the difficulty of this keyword between 1 and 100, the difficulty in the case that we use google adwords.
  At the bottom it indicates the volume of searches,...
• Answer the public. It offers questions related to the search term that users ask in Google.
• Keywords everywhere. It offers the search volumes of the competition for all the keywords you search for in google and also, if you combine them with other tools, it also offers you said data.
• Keywordshitter. Based on the search for a term, it offers thousands of related keywords.

Study of keywords, Work methodology

• Before starting to extract keywords to start a new project, there are several previous phases that are essential:
• Business goals. In the event that my business model is an online store, my goal will be to sell more, although some products that leave me more profit margin and others that leave me less profit margin will not be as important, that is, we must be very clear about what I have to prioritize within my website.
• Know the product or service that is given. If we already know the objectives of the business, we must also know the products or services they offer, in order to prioritize which URLs or which part of the web are more important.
• How competitive are you? If we are coexisting with big brands, there will be products for which we are more competitive and others for which we are less competitive. In the event that we are working for an international brand, we will be less competitive than the main website of that brand, or well-known websites that work with that brand, but in the event that the manufacturing is our own, then I will be much more competitive.
• Identify your buyers. It is important to identify the scenario that the user is going through before making the purchase.