How to get High-Quality Backlinks for Free

Aspects to consider

Increasing the ranking of a website in search engines is a fundamental step to achieving success in an online business. For them, it is essential to obtain high-quality links from other websites with great authority and a high volume of traffic.

The greatest importance when it comes to having a link from another website is that the link provides extra information about the content from which it is being spoken.

Importance of Anchor Text

We could consider that the Anchor Text of a link is important only if it provides the extra information that is expected. If a blog article talks about a specific topic, it is of little importance to add a specific Anchor Text of type text or simply the URL cited if the content of that link really provides information to the article, so we could say that the Anchor Text in a backlink does not have the importance that we want to give it.

Backlinks from the footer

We also wanted to highlight the information transmitted from many blog articles that talk about the links in the footer or the bottom of a page, their little importance when it comes to getting a backlink of this type, and their low recommendation.
Obviously, not everything is black or white; in many cases, having a backlink from the footer of a page has its own special relevance, especially because this type of link offers extra information about the page being viewed. These types of links should attract attention, especially because they provide extra information for those users who want to know more about the page they are visiting, such as who makes the content, what type of similar existing pages there may be, etc.

It is clear that if the footer has 10 links to external pages, no link will have the importance it deserves. It will always be better to have external links distributed proportionally throughout the content of the page, since otherwise the website can be considered a link farm, unless it is a web directory, in which it is specified in its description that the content of the web is based on providing information from external websites for a specific topic.

Backlinks from profile websites

There are many pages today where it is possible to create the personal profile of a site or person and add their particular web links. This is especially important since it indicates the main websites of that entity in the event that any user wishes to obtain more information about it.

A clear example that works very well today is the case of influencers who have a successful account on YouTube and Instagram and want to expand their business on other social networks or personal pages. In this case, creating a website about your profile with the most important links is something that has become fashionable and is very important.
Any user or follower of this influencer will want to follow her on other pages or networks where she can provide extra content. Her personal profile website with her personal links will provide that extra information that the user wants to know, so that page will provide backlinks of great importance.

Some personal profile pages are as follows. You just have to register and create your page with your favorite links:

• carrd.co
• lasso.net
• protopage.com
• instapaper.com
• linktr.ee
• producthunt.com
• allmyfaves.com
• mssg.me
• start.me
• social.microsoft.com
• solo.to

For example, some profiles for lookkle can be:

• Solo.to
• Carrd.co
• Lasso.net
• Protopage.com

Replicate your competitors' Best Backlinks

One of the most effective ways to find new link building opportunities is to replicate your competitors' best backlinks.

Start by choosing your main competitors, the websites that occupy the top 5 spots for your main keywords. If they are above you, it means they have a better link profile and have higher quality backlinks.

Once you've decided which competitors to spy on, you'll need to analyze their backlinks with Lookkle's backlink analysis tool or backlink monitoring tool.

Use the metrics provided to determine what is worth replicating, such as link or domain ranking, which determines the importance of that link compared to others. It is also worth observing the visits to the link that has the backlink, or if the IP is repetitive.

Don't fall into the trap of trying to replicate all the links. All sites have bad links, even Wikipedia. You should only replicate links that have good authority. If these metrics are right for you, check how those sites are linking to third-party websites. If they use dofollow links, it will be useful for your SEO campaigns. If it's nofollow, it won't help you with SEO, but it could drive relevant traffic to your site.

Analyze your Competitors' Mentions

Spying on your competitors' backlinks is not enough. You should also know when and where your competitors are mentioned. Use tools like Google Alerts or Mention to receive notifications when your competitors are mentioned. Then, contact the site owner and ask them to mention you, too.

Create Quality Content

Quality content is essential to attracting visitors to your website. Make sure your posts are interesting, useful, and well-written. If your content is good, other websites will want to link to it.

Use HARO

HARO (helpareporter.com) is a free tool that allows you to connect with journalists, reporters and bloggers who need testimonials, quotes and expert opinions for their content. If you provide useful information, they will likely mention you in their content and link to you.

To use HARO, you must register on their website and select the categories you are interested in. You will then receive daily emails with requests from journalists and reporters seeking testimonials and expert opinions. If you provide useful information, they will likely mention you in their content and link to you.

Look for Broken Link opportunities

Broken links are links that no longer work. Use the Broken Link Checker tool to find broken links on other websites. Then, contact the site owner and offer them a link to your website as a replacement.

Choose your main competitors within a Google search for your main keywords and scan each page with the Broken Link Checker tool. If you find broken links related to your content, you will have a chance to obtain that link by contacting the site owner.

Participate in Forums and Communities

Participating in online forums and communities is a great way to attract visitors to your website. Look for online forums and communities in your niche and actively participate in them.

Here I present some strategies that you can use to find relevant forums from the Google search engine:

• Use relevant keywords:
  Use keywords relevant to your niche and add “forum” or “forums” at the end of the search. For example, if your niche is gardening, search for “gardening forum” or “gardening forums.”
• Use Google Advanced Search:
  Use Google Advanced Search to find relevant forums.
  On the advanced search page, select “Discussion” from the “Type” drop-down menu. Then, enter your relevant keywords and click “Search.”
• Use Google Groups:
  Google Groups is an online discussion platform where you can find online groups on almost any topic. Look for online groups in your niche and actively participate in them. If you provide useful information, they will likely mention you in their content and link to you.
• Use Reddit:
  Reddit is an online discussion platform where you can find online communities on almost any topic. Look for online communities in your niche and actively participate in them. If you provide useful information, they will likely mention you in their content and link to you.

Create infographics

Infographics are a great way to attract visitors to your website. Create interesting and useful infographics and share them on your website and social networks.

Here are some strategies you can use to get high-quality backlinks by making infographics:

• Choose a relevant topic:
  Choose a topic relevant to your niche and make sure it is interesting and useful to your audience.
• Research and collect data:
  Research and collect data relevant to your topic. Make sure the data is accurate and up-to-date.
• Create an attractive infographic:
  Create an attractive and easy-to-read infographic. Use graphs and visualizations to present data clearly and concisely.
• Publish the infographic on your website:
  Publish the infographic on your website and make sure it is easy to share. Include an embed code, so other websites can share the infographic on their own pages.
• Promote the infographic:
  Promote the infographic on social media and other relevant websites. Send emails to other websites and ask them to share your infographic on their own pages.
• Submit the infographic to directory websites:
  Submit the infographic to directory websites. These websites collect high-quality infographics and can be a great way to get high-quality backlinks.

Create Guest Content

Guest content is content you create for other websites. If you provide quality content, you are likely to be linked to.

If you're looking to get high-quality backlinks for free, guest post websites are a great option. Guest post websites are online platforms where you can post relevant content in your niche and get high-quality backlinks in return.

Here, I present some strategies that you can use to find guest post websites from the Google search engine:

• Use relevant keywords:
  Use keywords relevant to your niche, and add “guest post” or “guest posting” at the end of the search. For example, if your niche is gardening, search for “gardening guest post” or “gardening guest posting.”
• Use Google Advanced Search:
  Use Google Advanced Search to find guest post websites. On the advanced search page, select “Websites” from the “Type” drop-down menu. Then, enter your relevant keywords and click “Search.”
• Use Google Operators:
  Use Google Operators to find guest post websites. Some of the most useful operators are “intitle:guest post”, “inurl:guest post” and “intitle:write for us”. These operators allow you to find websites that accept guest posts.

Use Social Networks

Social media is a great way to promote your website and attract visitors. Share your posts on social media and use relevant hashtags to reach a wider audience.