How to increase website traffic by getting backlinks

Understanding backlinks and how they help to get traffic

Backlinks are web links that point from a website to external websites with the main purpose of giving extra information. 

The benefits for websites that are linked from pages outside their own is to get a greater amount of visits, so it is important to get backlinks on high quality websites, and that is what we will try to explain in this article.

We could say that the benefits of getting backlinks in pages of relative importance are the following:

• Having backlinks on high quality web pages helps to increase the ranking of the linked web page, as this shows that the linked web page has relevant content and of general interest to the majority of users. To know the ranking of a web page we can use the "lookkle website ranking analysis tool". We can also know the backlinks that a web page has with the "lookkle backlink analysis tool".
• An important website linking to another external website will help to increase the traffic of a website, as an important website will have a lot of web traffic that can be sent to the sites it links to.
• Having backlinks on important web pages increases the visibility of a website in the major search engine results. If a website is linked from an important page, besides getting a lot of web traffic, it will increase its ranking since the page from which it links will pass on part of its ranking to the linked sites. This is something that works and is integrated in the algorithms of the most important search engines.

The "lookkle backlinks fetching tool" helps to find a list of backlinks of the analyzed website, where you can see the links pointing to that website from external pages. 

Knowing these backlinks will be important because it will help you to know which websites are linking to your site, which ones are more important and which ones send you more traffic.

Knowing the backlinks of a website will also help you to know the backlinks of your competitor's websites, which will help you to know why a website is well positioned in search engines like Google.

How to get web traffic by getting backlinks

Getting backlinks for a website is a process in which you analyze the backlinks of your competitor's web pages, analyze their traffic and try to get those web pages to add a link to your website.

• Analysis of competitor's websites.
  If the article or web page where you want to receive traffic has travel as its main topic, we should look for websites that talk about travel. 
  We will use the "lookkle competitor website analysis tool" to search for competitor websites that talk about travel. Inside the web page of this tool we enter the URL of our site and the keyword "travel". We will get a list of competitor's websites from which we will keep the top 20.
• Analyze the competitor's web traffic.
  From the list of competitor's websites saved in the previous step, we will analyze the web traffic of each of them with the "lookkle web traffic tool".
  Once we have analyzed each of the pages, we will choose those pages that have more traffic to try to get links from those web pages.
• Get backlinks from the selected websites.
  To get backlinks from any web page you can follow some basic tips that generally work:
  • Try to contact the website where you want to get the backlink through their email or their contact page, it is almost always specified in the footer of the page. A message will be sent cordially asking how to get a backlink from their page.
  • Use web tools that manage blog articles.
    In general, most websites have a blog section where they write general news or articles related to their topic. These articles, for the most part, are managed by third-party sites that offer these articles written by outsiders in exchange for money, in some cases, the articles may contain links when talking about a specific topic. It is important to know which are the platforms that manage the articles for these websites, and thus find out if the website where you want to get the backlink is managed by one of these platforms. This is done by doing an exhaustive search on Google.
  • Use the articles of the web pages where you want to get the backlink to leave links in the comments. In many articles of these pages there are usually comments from outsiders, and some of them accept external links, you should analyze if it is possible to get a backlink in this way.

Optimize in the link text of backlinks

Link URLs should be clear and easy to understand, and the link text should be identifiable and contain the same words as the URL.

For example: 
If an article is about "the best hotels and restaurants in Miami", the title could contain these words and the URL should look like this: www. yourweb.com/hotels-restaurants-miami.
Then, the link text for the backlink, anchor text, should contain these words and if what we offer on our page is exactly that.

To optimize our link text, as well as the title and the URL of the page we can take into account the following two options:

• A long link text carries a long page title and can provide good positioning in the major search engines but less traffic, since the higher the number of words the search will be more exhaustive and with a lower search index.
• A short link text or short URL carries a short page title and can provide poor positioning in the major search engines but higher traffic, plus a short link benefits the return of users who have been on the page to be easier to remember.

To choose which is the best option of these two the interesting thing to do is to analyze the keywords in our "lookkle keyword research tool".

In this tool we will insert the keyword and analyze the results. In the list you can see the related keywords along with the main keyword we have entered along with its number of searches and competition. Ideally choose a phrase with few words, high traffic and low competition.

Choosing the right websites to get backlinks from

For the choice of websites to get backlinks is very important the amount of traffic that has this website, but it is also important the following:

• Choose websites that are directly related to the topic of your website.
  You have to deal with any backlinks from pages that have no relation to the site, because this leads to little interest from the visiting public.
• Get backlinks from reputable websites, for this we will use the "lookkle website ranking analysis tool".
• Get backlinks from several websites instead of one website.
  i.e. 10 links from 10 different websites is much better than 200 links from the same site, this will increase the ranking in the major search engines and consequently, more web traffic.