How to Use and Add User in Google Search Console

Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It can help you understand how Google views your site, optimize your site’s performance, and find and fix issues.

What is a Property in Google Search Console?

A property is a website or app that you want to track and manage in Google Search Console. You can add any website or app that you own or have access to as a property.

For example, you can add your blog, your online store, your mobile app, or your YouTube channel as a property.

To add a property, you need to verify your ownership of the site or app. This means that you need to prove to Google that you are the owner or have permission to manage the property.

There are different methods of verification, such as uploading an HTML file, adding a meta tag, using Google Analytics, or using Google Tag Manager. You can choose the method that works best for you.

Once you verify your ownership, you can access the data and tools for your property in Google Search Console. You can also add other users or delegated owners to your property and assign them different permissions.

How to Add a User or Delegated Owner to Your Property

You can add other users or delegated owners to your property if you want to share access or collaborate with others. A user can view the data and use some of the tools for your property, but cannot change the settings or add or remove other users. A delegated owner has the same permissions as a verified owner, except that they cannot verify or unverify the property.

To add a user or delegated owner, you need to be a verified owner of the property. Here are the steps to follow:

1. Open the property in Google Search Console.
2. Open the Users and permissions page in property settings (Settings > Users and permissions).
3. Click Add User.
4. Enter the Google account email address of the user or delegated owner you want to add.
5. Choose the permission level: Owner, Full, or Restricted.
6. Click Add.

The user or delegated owner will receive an email notification and will be able to access the property in Google Search Console.

How to Use Google Search Console to Optimize Your Site

Google Search Console provides various reports and tools that can help you optimize your site for Google Search. Here are some of the features that you can use:

• Performance report: This report shows you how your site performs in Google Search, such as how often your site appears, how many clicks and impressions it gets, what queries and pages are popular, and what devices and countries your visitors come from. You can use this report to analyze your site’s traffic, identify opportunities for improvement, and measure the impact of your SEO actions.
  
  
• Index Coverage report: This report shows you the status of your site’s pages in Google’s index, such as how many pages are indexed, how many pages have errors or warnings, and how many pages are excluded. You can use this report to find and fix indexing issues, submit sitemaps, request indexing, and monitor your site’s health.
  
  
• URL Inspection tool: This tool allows you to inspect a specific URL on your site and see how Google crawls, indexes, and renders it. You can use this tool to check if a URL is indexed, see the canonical URL, view the page resources, test the live URL, and request indexing.
  
  
• Links report: This report shows you the external and internal links to your site, such as how many links you have, what sites link to you, what pages are linked, and what anchor texts are used. You can use this report to understand your site’s link profile, find and fix broken links, and discover new link opportunities.
  
  
• Rich result status reports: These reports show you the status of your site’s rich results, such as how many pages have valid, invalid, or warning rich results, and what types of rich results are detected. You can use these reports to validate and troubleshoot your structured data, test your code, and enhance your site’s appearance in Google Search.

These are just some of the features of Google Search Console that can help you optimize your site. You can explore more features and learn how to use them in the Google Search Console Help Center.

Conclusion

Google Search Console is a powerful tool that can help you improve your site’s performance and visibility in Google Search.

By adding and verifying your property, adding users or delegated owners, and using the reports and tools, you can make your site more user-friendly, relevant, and engaging for your audience.