How Will Changing IP Address Impact SEO in a Website


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Published on 19 February 2023


How Will Changing IP Address Impact SEO in a Website

How a search engine finds a web page

A website is a collection of information that any individual can access and use. The web is the collection of websites on the Internet. Since most people use the Internet daily, it is essential that it works correctly. The Internet works perfectly if everyone uses it correctly, whether they are browsing, emailing, or searching for information. However, some people misuse the Internet, so it's important to know how to find a website based on its IP address instead of its domain name.
A search engine is a service that helps you find websites by directing you to the correct database for finding websites by their IP addresses or by their URL names.

Each website connects to the Internet using an IP address. An IP address is a series of numbers separated by periods.

For example, the IP address for BBC is 123.4.5.6.

What is an IP address

Every computer connected to the Internet must have an unique IP address. When someone connects to the Internet, their browser will automatically send an announcement to the web server with the person's current URL and IP address. This allows the web server to block unapproved connections from that particular IP address. This protocol is necessary because hackers with malicious intent can change someone's URL without their knowledge, causing serious damage if they connect malicious software onto a website's server.

Changing IP addresses will have no effect on how websites are ranked by Google

Changing IP addresses will have no effect on how websites are ranked by Google due to Google's servers being cached on a different set of routers than the web servers. However, changing IP addresses can have an effect on how websites are ranked by other search engines since other search engines may use different protocols for handling these situations than Google does.

Although changing IP addresses impacts how websites work, it doesn't mean that websites are inaccessible altogether without changing URLs. Search engines have methods for detecting when new pages appear on a website without affecting URLs, but these methods aren't perfect either since web servers need to inform search engines when new pages appear on their server as well.

Ultimately, webmasters should take note of best practices for handling changes in IP addresses and make any necessary updates to their website accordingly.

There are no search engine ranking penalties for shared hosting with the same IP

Generally, there are no search engine ranking penalties for shared hosting with the same IP, only in cases where the hosting company may incur legal problems such as scams, spam and others.

When a website uses a shared hosting, it usually shares the same IP address as the other websites using the same hosting. If one of those websites is involved in illegal activities, the search engines will only penalize that website, since the rest of the sites are innocent and independent of what that site does.

Search engines in their crawling process find out that the same IP address is shared by many sites, so it is very rare that they use IP-based ranking penalties.

Differences between a shared IP and a dedicated IP

A shared ip address facilitates communication among computers, mobile phones and other electronic devices. On the other hand, a dedicated ip address confers increased performance and security to a specific device or system.

A shared ip address is allocated to multiple websites when their traffic reaches a certain level. This situation resembles a crowded metro where several passengers share the same train ticket. At first, some passengers find it hard to get on the train, but after a while, they get accustomed to it and even enjoy it. In the same way, there are several websites on the internet that share an ip address. These sites handle a lot of traffic, so everyone benefits from having an ip address shared by many users.

Does a shared IP or a dedicated IP affect SEO?

Generally a shared IP does not have to affect SEO directly, in fact, many major web brands such as Google, CNN or Coca-Cola use shared IP addresses to host multiple domains.

A seo score depends on the domain name as well as the ip address of the website.

For instance, if a website has a .edu domain name but an ip address allocated for corporate servers, its seo score will be lowered, but this doesn't have to affect web rankings on major search engines.

Allocate their own unique ip addresses for their domains can improve both their seo rating and user experience. Additionally, changing an IP address provides no-cost upgrades for bandwidth and security that enhance internet performance for everyone.


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