Introduction to SEO and basic operation of Google

SEO and Google

SEO is a set of techniques and strategies necessary to get qualified and free traffic from the main search engines such as Google.

Google is the most important search engine on the Internet, so it is necessary that your website has a good position within it to get a large number of visitors for free. 

SEO allows you to appear on the first page of Google search without having to pay, giving your website the following characteristics:

• Very important source of traffic.
• Allows for more visibility
• Allows the brand of your website to gain reputation.

The operation of Google is as follows:

• Crawl process to find new pages. Google uses the googlebot robot to find new pages and modified pages, that is, already included pages whose content has been modified.
• Indexing process. It includes the crawled pages in an index through a process in which the content and popularity of each crawled page is analyzed.
• Classification Process. Google analyzes the searches made by users and interprets the intention and context of the same, and shows the results to the user by ordering them, positioning them, based on the content and popularity of each page, in addition to filtering them by device, search history and geolocation .

Seo basics: what is seo?

SEO means Search Engine Optimization, which is the process used to optimize a website's technical configuration, content relevance and link popularity so that its pages become easier to find, more relevant and more popular for user searches, and thus better Ranked by search engines.

To better understand what this is about, let's look at a search engine results page. It has two sections: paid and organic. It is the job of an SEO specialist to help your website rank as high as possible, ideally at the top of the organic results section, so that more users visit it.

How google ranks pages

The higher you rank your landing page on Google, the better your eventual visibility will be. The more prominent you become, the more traffic you get and your rankings will continue to climb. But visibility is simply not possible without quality content in SEO.

The search results are presented as an ordered list, and the higher a website ranks in this list, the more traffic the website receives.

For example, in a typical search query, the first result gets 40-60% of all traffic for that query, while the second and third results get much less. Only 2-3% of searchers click on the first page of search results. Therefore, even a small improvement in search engine rankings can lead to more traffic to the website and possibly more business.

Links from other websites (backlinks) play a key role in determining a website's ranking on Google and other search engines. The reason for this is that links can be seen as quality votes from other sites, as site owners are less likely to link to other sites of lower quality. Sites that acquire links from many other sites gain authority (called "PageRank" in Google) in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.

Setting up your website for seo

You should structure your website in a user-friendly way and focus all optimizations on improving the user experience. One of these users is a search engine that helps other users discover your content. SEO is all about helping search engines understand and present content. Your site may be smaller or larger than our sample sites and offer significantly different content, but the optimization topics in this guide apply to sites of all sizes and types.

We hope our guides have given you some fresh ideas for improving your site, and we'd love to hear your questions, feedback, and success stories in the Google Search Center Help Community. Always remember that the ultimate goal of any SEO effort is to bring more exposure and traffic to your business or website content.

Look for ways that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business.

Basic seo techniques: title tags, meta descriptions, links,...

There are many ways to incorporate keywords into your website structure and support effective SEO. For example, keywords are essential to your URLs, metadata, and title tags. But the most effective way to use them to your advantage is also the most obvious, using them subtly within your actual website content.

Different meta description tags for each page help both users and Google, especially for searches where the user may be viewing multiple pages on your domain (for example, searches using the site: operator). If your website has thousands or even millions of pages, manually creating meta description tags may not be feasible. In this case, you can automatically generate meta description tags based on the content of each page.

A page's meta description tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's meta description tag might be a sentence or two or even a short paragraph. Like the element, the meta description tag is placed within the head tag.