Keyword Research and Analysis for SEO Blog Post

Choosing the right keywords is critical to the success of any SEO strategy. A good selection can make the difference between ranking well on Google or going unnoticed among millions of results.
In this article, we will explore in depth how to identify and select the most effective keywords, focusing on those that offer more variants and a higher search volume.

What is Keyword Research?

Keyword research is the process of identifying and analyzing the terms and phrases that users use in search engines to find information, products or services related to your niche.
This process is essential for:

• Understanding the needs and search behavior of your target audience.
• Discovering content opportunities that attract organic traffic.
• Optimizing your website to improve its visibility in search results.

Types of keywords

It's important to familiarize yourself with the different types of keywords to diversify your strategy:

• Short-tail keywords: These are general terms, usually one or two words long, with high search volume but also high competition.
• Long-tail keywords: More specific phrases, usually three or more words long, with lower search volume but also lower competition.
• Transactional keywords: These indicate a specific purchase or action intent.
• Informational keywords: These seek to answer questions or provide information.
• Brand keywords: These are directly related to specific brand names or products.
• Seasonal keywords: These vary in popularity depending on the time of year.
• Navigational keywords: These are used to find a specific website or page.
• Commercial keywords: These are focused on products or services with purchase intent.

The Importance of Variants and Search Volume

When using a Keyword Research tool, it's crucial to focus on two main aspects:

• Keyword Variants: Searching for terms that have multiple variations allows you to create more diverse content and engage a broader audience. Variants can include synonyms, related phrases, or different ways of expressing the same idea.
• Search Volume: The number of monthly searches for a keyword indicates its popularity. However, it's important to balance volume with competition to find viable opportunities.

Using Keyword Research Tools

In this article we will use Lookkle's Keyword Research tool, but there are other similar tools such as Google Keyword Planner, Ahrefs, Semrush or Moz that can also be used in a similar way, but for the attention of this page we will use Lookkle's tool since it is the best value tool in comparison, apart from the Google tool which is free.

Step 1: Access the tool

Access Lookkle Keyword Research at this link. If it is your first time, familiarize yourself with the interface and the available options.

Step 2: Generate initial ideas

Start by entering terms related to your business or niche, or any word or short phrase you are interested in, and choose the appropriate country or just leave it as is to perform the search internationally.
For example, if you have a sportswear store, you could start with "sportswear", "running shoes" or "fitness accessories".

Step 3: Analyze the results

The tool will provide a list of related keywords. Pay attention to:

• Monthly search volume
• Keyword difficulty (competition)
• Related terms and variants

Step 4: Filter and refine

Use the tool's filters to focus on keywords with:

• A significant search volume (e.g., 1,000+ monthly searches)
• A manageable difficulty based on your domain authority, less than 30%.
• Multiple variants (at least 5-10 related terms)

Step 5: Analyze search intent

For each promising keyword, evaluate the intent behind the search:

• Is the user looking for information?
• Is he or she ready to buy?
• Is he or she comparing options?

Make sure the intent aligns with your content and business goals.

Step 6: Examine the SERPs

Look at the current results on Google for your selected keywords.

Analyze:

1. Types of content that are ranking (articles, videos, images).
If you are interested in ranking an article, you should look for search results that do not contain videos or images.

2. Authority of the sites in the first positions.
If your site has low authority and little traffic, analyze the web traffic of some of the sites shown in the search results with the lookkle traffic analysis tool, for example, you can analyze the sites located in positions 5 and 10. You should keep in mind that in the first 10 Google results there are at least 1 or 2 sites with little web traffic, less than 100 of monthly organic traffic.
Another good sign is that Google shows less than 10 pages of results for your search term, this will indicate that you will have low competition.
3. Analyze the first pages well positioned in Google and improve their content in your article, complementing all the pages with extra content that you can provide.

Explore long-tail keywords

Although they have lower volume, long-tail keywords usually have a clearer intent and less competition. Look for specific phrases that can attract qualified traffic.
Despite having a small search volume number, if the competition is low, you have a much better chance of any user clicking on your article, since you will have better positioning and your article will be more focused on what they are looking for.

Analyze the competition

Use the tool to research the keywords your competitors are ranking for. This can reveal opportunities you may have missed and help you identify underexploited niches.
Lookkle's organic traffic analysis tool shows the top keywords that any website is ranking for. By analyzing these keywords you will be able to see the search volume, its evolution over time and the competition for each of them, in this way you will be able to find keywords easily, enter them in the keyword research tool to find similar keywords and develop countless articles that can obtain good positioning in Google.

Balance volume and difficulty

Don't focus only on high volume keywords. Find a balance between traffic potential and the realistic possibility of positioning based on the authority of your domain.
The ideal is to start looking for keywords with 0% competition. To do this, filter the results and order the search terms in descending order starting with competition 0 (using the keyword research tool from lookkle).
From there, look at the search volume and choose a considerable search volume, then enter these keywords in Google and observe the number of pages shown and if the competition has a high authority, or in other words, high web traffic.

Implementing the selected keywords

Once you have identified your target keywords using the Lookkle tool, it is crucial to implement them effectively:

On-page optimization

• Include the main keyword in the title, meta description and the first paragraph of the content.
• Use variants and synonyms naturally throughout the text.
• Optimize images with relevant alternative texts.
• Create a friendly URL structure that includes the keyword when possible.
• Creating quality content

Develop comprehensive content

• Develop comprehensive content that covers the topic in depth. Observe the competition, sites that rank well on Google, and improve their content.
• Answer questions related to the main keyword.
• Use subheadings (H2, H3) that include variants of the keywords.
• Incorporate multimedia elements to improve the user experience.
• Internal linking strategy. Create a network of internal links that connects related content.
• Use varied text anchors that include your target keywords.

Monitoring and adjustment

1. Check if your article is indexed in Google from the fifth day of publication.
2. Use position tracking tools to monitor the performance of your keywords. Use the "Search engine ranking checker" tool from lookkle to get the position in Google for your keyword and website.
3. Adjust your strategy based on the results obtained.
4. Publish your article on social networks.