Digital marketing is the practice of marketing products or services through digital channels such as the internet or cell phone networks. Digital marketing strategies are evolving at a rapid pace. Many new strategies are being developed to target specific audiences and to directly promote digital media such as video and images. Digital marketing has made it possible for organizations to serve their entire customer base through digital channels. However, not all marketing strategies are created equal. There is a lot of flexibility in how digital marketing can be used by businesses. Ultimately, digital marketing strategies vary greatly in terms of objectives, audience, and implementation methods.

Digital marketing is changing rapidly- and there are many new strategies being implemented. For example, companies use digital marketing strategies to target potential customers with specific needs or interests. Marketing strategies also use digital channels to sell products or services to existing customers. Digital marketing has also opened up new opportunities for direct communication between businesses and their customers. This includes interactions between business and consumers that lead to direct business outcomes such as sales or feedback. There's a lot of flexibility in how digital marketing can be used by organizations.

Digital marketing can be used by any business for free or for a fee. For example, Google AdWords is a keyword advertising platform offered by the search engine giant Google. There are also paid platforms such as Facebook's targeting options and Instagram advertising campaigns. Digital marketing agencies offer various digital solutions for companies that need specialized strategies- including email, social media, web design and development, app development, targeting and optimization, and analytics tools. There's no shortage of options when it comes to using digital marketing strategies.
The amount of space available on a digital marketing strategy depends on the cost per click (CPC) and other factors. For example, SEO (search engine optimization) involves analyzing keywords and websites for the best results in online search engines. Businesses may choose not to include SEO on their digital marketing strategies if they feel they are already well-optimized through natural selection. In this way, SEO is an optimization method that doesn't need to be included on every digital strategy if the organization is already optimized through natural selection.
Digital marketing has revolutionized how businesses communicate with their customers- but not all strategies have equal effectiveness in this new era of media consumption. Organizations are adopting new digital strategies at a rapid pace now that they can access massive customer bases through digital channels. Many new solutions are currently in development to meet ever-changing consumer needs in the modern world.

Digital marketing strategies are essential to outperform the competition:

1. Evolution of SEO.
   Nowadays most of the companies are changing their objectives to look for traffic in social networks more than in search engines. Social media is a safer way to get a loyal audience with assured visits over the years, while SEO depends heavily on search engine algorithms. If your website is in the first results for a certain type of keywords, that does not guarantee that it will continue to be in the future, so the current trend is moving more towards social networks.
2. Website conversions.
   It is necessary to make a thorough analysis of where customers click within a website, in order to know the strengths of the page and the places to improve, such as integrating new tools that can increase the quality of the site.
3. Ways to increase customer loyalty.
   There are strategies that make a customer loyal to your website: gifts, promotions, offers, discounts,…
4. Use automatic marketing tools.
   There are automatic tools that speed up the work in any matter, it is good to use artificial intelligence to follow up on customers, newsletters,...