Techniques on your website to avoid being penalized by Google


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Published on 22 February 2023


Techniques on your website to avoid being penalized by Google

Tips to Avoid Penalties from Google

If you want a website not to be penalized by Google, the following points are the main ones to keep in mind:

  1. The content of your website is generated automatically.
  2. Creation of pages whose content is copied from other pages providing little original information to the user.
  3. Show content not related to that indicated in the title, URL text or description of the page.
  4. Send the user to a different URL than the one initially referenced.
  5. Hide text and links in the content of a page of your website.
  6. Create copied pages with the same or similar content and different URLs.
  7. Work with companies that add advertising to your website that is unrelated to the content of your page.
  8. Adding too many keywords to your page content making it meaningless.
  9. That your website contains a page with malicious content causing viruses or programs to be installed automatically.
  10. Send unauthorized traffic to Google such as using your search engine through any robot or computer program, or through any other system.
  11. Buying or selling web links to manipulate the importance of your website, either for goods or money.
  12. Excessive link exchange with other websites, i.e. "link to my site and I will link to yours". Attention, it is not prohibited if it is done in a very reduced way.
  13. Generate too many articles on popular websites in exchange for a text link to your website. Attention, you can create articles with links in a proper way.
  14. Use of websites that automatically create links that lead to your website.
  15. Obligation to include a link to your website on the service or contract pages.
  16. Participation in pages with link schemes.
  17. Links included in the footer.
  18. Links included in forum comments of the signature type or similar.
  19. Abuse of structured data. Follow the following link where we explain more about structured data.

Google has strict guidelines for what it considers quality content

Google is a popular search engine used by billions of people worldwide. People use Google to find information, connect with others and purchase goods and services. In addition, many people use Google to write essays, research topics, create documents and keep track of contacts. Basically, Google is an essential part of our everyday lives.

Google has strict guidelines for what it considers quality content. Therefore, websites that publish poor quality content often receive penalties from the search engine. Common penalties include demoting websites in search results and denying organic traffic to websites. In addition, Google may remove low quality websites from its directory by making them private. Poor quality content can have serious consequences for your website if you don't take precautions.

Google now favors websites that offer high quality content

Search results are determined based on the algorithm that Google develops every year. This algorithm is constantly changing based on user preferences and new technology. For example, last year's algorithm promoted mobile-friendly websites over non-mobile-friendly websites in search results. Additionally, Google now favors websites that offer high quality content over low quality content. This is why many websites now use pay-to-publish articles to gain higher rankings in search results.

Google has certified thousands of SEO professionals through its SEO program

Google has certified thousands of SEO professionals through its SEO program. This program trains individuals on how to optimize websites for the Google search engine. In addition, certified professionals are able to access special Google training courses and forums for SEO experts. This ensures that websites are optimized properly and can avoid penalties from the search engine. However, there's no way to know if an unqualified person has accessed your website's files or submitted bad content to Google via links. Anyone can submit bad quality web pages to Google under your name- resulting in a penalty for your website.

You need to follow Google's guidelines if you want your website to receive good rankings in the search engine. Always make sure your website meets Google's quality standards before publishing any new content. Also, make sure all users of your website know how to properly submit URLs for web page optimization purposes. Otherwise, you may lose traffic from Google penalties or non-activating links from web pages without submitted alt tags or meta tags.


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