What are Keywords in SEO

Meaning of keywords in SEO

SEO keywords are words or phrases that describe the content of your site or web page, which are related to the terms that are mainly used in search engines to find any type of information or topic.
The way to optimize your website in the main search engines is to make a list of keywords and, from there, select the main keywords that are most searched for these search engines. To find these main most searched keywords, you must use tools that allow you to know which are these most searched or requested words by search engines.

The important thing to find these keywords is to search for a topic on your page or website that is interesting to you, develop your texts with striking images and, from there, obtain this list of words from which you can know a series of keywords highly sought after and replace their texts with synonyms or the closest thing to these words.
It should always be taken into account that there is a good balance between keywords and the idea that you want to convey to the user, so that it catches the attention of potential customers and there is the right amount of keywords so that the search engine identifies your site as an interesting page to show in your search results related to these keywords.

What is keyword density?

The density of keywords is calculated by obtaining 3% of the total keywords of a text that occupies a web page. That is, if your text on a certain web page has 1000 words, 3% of these 1000 words must be keyword content, so the result of (3x1000) / 100, or what is the same, 3x10, They must be the number of keywords that this text must contain, that is, 30 keywords for a text of 1000 words in general. It is advisable to use between 1% and 3% for the use of keywords, and to be sure that your content is not identified as spam.

Main Keywords

There should always be one or two main keywords towards which your content is directed, these types of keywords are called Focus keywords, and they must be carefully integrated within the title and meta description tags.

Summary

• Read and observe your web page to understand what you really want to direct to your users.
• Create a list of keywords related to those phrases of interest directed at users.
• With the autocomplete mode of Google in your search box, you can see suggested terms, or what is the same, phrases or most searched words in google for those words.
• Do a search with those keywords to see the content of your competitors and see what related content is less used by them and what more benefit you can get.
• Use Keyword Planner tools to choose more prominent keywords.